About Me

Joanna is a brand and marketing professional with experience in helping brands in Australia and overseas establish and solidify their digital footprint. Her background in Communications, and Professional and Creative Writing informs her flexible yet balanced approach to marketing, branding, and communications strategy.

Joanna’s drive to test, learn, and optimise has contributed to her success at INGAL EPS, where she gained recognition from the business’s parent company, Valmont Industries, in the United States. There, she co-founded the global organisation’s Internet Governance Committee, establishing branding and website standards for multiple brands such as INGAL EPS, INGAL Civil, Locker Group, SitePro1, Valley Irrigation, and Valmont Structures.

Fueled by her passion for knowledge and innovation, Joanna continues to build upon her academic foundations through coursework, and personal and professional development. 


Methods for Design Research

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Methods for Design Research

Course Work /

Project Name
Crowding on Melbourne Trains; The Effects of Sound on Passenger Stress
Project Type
Master of Design Coursework
DDD40001 Methods for Design Research
High Distinction
Literature Review, Qualitative Data Analysis, Design Research, Visual Communication Design, Publication Design

Related Projects


I had the pleasure of working with Joanna for the time we were working with Ingal EPS. Her knowledge and understanding of the nuances of SEO was amazing. In addition, she also understood very quickly what advertising and promotion the business needed and took the steps to implement the necessary changes to achieve excellent results. I would certainly recommend Joanna to any business looking to get an edge on the market


Mar 2015 - Present

Group Marketing Lead

Engenco Limited

Engenco Limited is an ASX listed group of companies providing engineering services and products to a diverse client base across the defence, resources, marine, power generation, rail, heavy industrial, and infrastructure sectors. The Group operates globally and employs nearly 500 people in over 20 locations in 3 countries.

• Lead brand transformation: perform brand audits and establish new brand standards and marketing strategies based on best practice;
• Develop and report on end-to-end marketing plans that drive engagement and brand awareness for a diversified high-tech group of subsidiary companies;
• Unify brand-touch points through consistent messaging, visual communications, and branding practices;
• Maintain sustainable and productive relationships with internal and external stakeholders;
• Work autonomously to plan and implement marketing events such as roadshows, trade events, and product information evenings; and
• Develop and maintain brand touch-points such as but not limited to websites, email campaigns, brochures and catalogues, and annual reports.

Jun 2018 - Jan 2019

Publication Designer

DTP Essentials

DTP Essentials is a desktop publishing company specialising in multilingual desktop publishing, complex scripts, typesetting, formatting, desktop publishing, and large projects.

• Translate customer concepts into brand-consistent visual communications; and
• Manage stakeholder expectations by developing sustainable and productive relationships.

Apr 2012 - May 2014

National Marketing Coordinator


INGAL EPS is Australia’s leading manufacturer of quality poles, columns, and structures and is the only company of its type with a presence in every Australian state and territory. Manufacturing facilities are located in Brisbane, with factories in China, India, and the Philippines which are operated by INGAL EPS’s parent company, Valmont Industries.

• Drove brand differentiation through the administration of customer and product segmentation strategies;
• Increased market penetration through the redevelopment, maintenance, and optimisation of company website and other digital assets;
• Translated sales team concepts into persuasive written sales material and new products; and
• Developed and implemented global branding and marketing standards for INGAL EPS’s parent and sister companies, as a founding member of Valmont Industries’ Internet Governance Committee.


Jan 2018 - Dec 2022

Swinburne University of Technology

Master of Design
  • Human-Centred Design
  • Business Innovation
Feb 19 - Jun 19

The Left Bank

Social Media Marketing

Design and develop a Social Media Engagement Plan by creating and implementing results-driven social media marketing and paid advertising campaigns across various social media platforms.

Dec 2018 - Feb 2019

The Left Bank

Search Engine Marketing

Design and develop an integrated marketing communication plan by identifying and evaluating a range of marketing communication options and media leading to the development of marketing communication and creative brief reflecting client needs and preferences.

Jan 2007 - Jun 2011

Queensland University of Technology

Bachelor of Creative Industries


  • Communications
  • Professional and Creative Writing
Jan 2007 - Jun 2011

Queensland University of Technology

Bachelor of Arts


  • International and Global Studies
  • French


  • Travel
  • Photography
  • Reading
  • Writing
  • Theatre