In today’s market, there is an increasing demand for marketers to have strong knowledge across a broad range of marketing topics. Because of this, I find myself spending a lot of time reading about new trends and marketing strategies; giving me less time to do the jobs that need to be done. This is where the having the right tools at your disposal can be a lifesaver. Here are 3 applications that will be sure to save you time and effort.
Social Media Management tools are the most underutilised apps on the market. They are not just used for coordinating updates and posts, but most have built-in analytical tools. There are so many different products on the market at the moment, but my personal preference is SproutSocial. It does require a subscription, but it is worth its figurative weight in gold. If SproutSocial doesn’t suit your needs, then there are dozens more. I’ve made some suggestions below:
About half of my job involves design work, so when it comes to getting print-ready files to the printers, WeTransfer has been a big help.
MailChimp is my favourite email marketing services. Building EDMs becomes a breeze; your HTML and design skills don’t have to be top-notch. It’s super user-friendly and has a growing integration list, including Salesforce, WordPress, Magneto and so many more. It’s free in its basic form, but if you have a huge subscriber list, it’s better to have a paid subscription. If MailChimp isn’t your thing, then check out this list of alternatives from Capterra.
4. Hubspot Marketing Grader
This is a great little tool to give you an overview of your website’s SEO health. It’s free to use, but don’t take everything it says to heart; it can be a bit sketchy when trying to pick up on some aspects of your website, but it gives you a starting point. There are some other useful SEO tools out there including Plagspotter which checks the internet for duplicates of your content and SEO Spyglass which identifies the links of any website.
These are some apps that I use almost every day, but there are heaps more. Check out Forbes’ list of even more apps here. If there are any more apps or web-tools that you think I should know about, leave a message in the comment section and I’ll be sure to check it out.