How Gender Inequality Helped me Rediscover the Joy in my Career

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Almost one year ago to the day, I applied to the Master of Design program at Swinburne University of Technology. At the time, my decision to head back to university felt more like me clutching at straws rather than a strategic career decision; I felt lost in my career, not even knowing where I was…

GENTLE MONSTER Punches Ad Fatigue in the Face

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I recently stumbled across an article¬†on combating Facebook Fatigue in which the author stated that creativity might be a marketer’s last competitive advantage. In this regard, brands like Gentle Monster are smashing ad fatigue in the face by redefining the customer experience and turning their Brick and Mortar stores into art galleries. If you’re in…

Google Ads is Not the Silver Bullet to Your Engagement Problem

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Whenever I first sit down with a client to talk about customer engagement, one of the very first questions I get is: “Can’t we just do some Google Advertising”? My response is almost always the same: “It is inadvisable at this point in time”, usually¬†said while sipping tea and peering over the edge of my…

What Google says about video content and why you need a strategy.

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Often seen as being too costly with minimal return-on-investment, video is by far one of the most underutilised weapons in a business’ marketing arsenal. The truth is that video is the most highly consumed digital content around and businesses without a video marketing strategy are missing out. Here are the facts: Companies that use video…

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