Google Ads is Not the Silver Bullet to Your Engagement Problem

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Whenever I first sit down with a client to talk about customer engagement, one of the very first questions I get is: “Can’t we just do some Google Advertising”? My response is almost always the same: “It is inadvisable at this point in time”, usually¬†said while sipping tea and peering over the edge of my…

What Google says about video content and why you need a strategy.

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Often seen as being too costly with minimal return-on-investment, video is by far one of the most underutilised weapons in a business’ marketing arsenal. The truth is that video is the most highly consumed digital content around and businesses without a video marketing strategy are missing out. Here are the facts: Companies that use video…