Google Ads is Not the Silver Bullet to Your Engagement Problem

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Whenever I first sit down with a client to talk about customer engagement, one of the very first questions I get is: “Can’t we just do some Google Advertising”? My response is almost always the same: “It is inadvisable at this point in time”, usually said while sipping tea and peering over the edge of my…

Google’s New Site Standards

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In November 2015, Google released its updated Search Quality Evaluator Guidelines; a thrilling 160-page document designed to put the most determined readers to sleep. So, how do these new guidelines, dubbed the Phantom Update, affect marketers? In essence, it has changed how the search engine assesses the ranking of a website, and in the land of SEO, quality is…